The operators of pirated online games run them on what are called “private servers,” a term that simply refers to a privately-owned machine but which is common lingo for a server running an altered version of a proprietary online game.
The pirates usually attract users both by offering the games free of charge and by changing the rules of the game. While someone playing the real World of Warcraft might have to grind for weeks to get their character up to the game’s highest level, the same feat may take just hours on a private server. Players can then dive right into the epic battles and treasure-hunting only available to top-level players.
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Co-Opting China’s Online Game Pirates
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